The fractional CFO membership
Financial Intelligence
A fractional CFO in your corner, with a dedicated analyst behind them. Know exactly where your money is going, what's coming, and what to do about it. Every month.
Built for owner-operated businesses doing $250K to $10M. Bookkeeping when you need it, either by us or through a trusted partner.
Most business owners have bookkeeping. The books get closed, the P&L shows up, and it sits in a folder. When it's time to make a real decision about hiring, pricing, or investing, you're still going on gut feel. Fulcrum changes that. We turn your data into a monthly intelligence report that connects what happened to what to do next. If you need bookkeeping, we handle that too or coordinate with a trusted partner.
Financial Intelligence membership
$1,500/mo
Bring your own bookkeeper
Add bookkeeping starting at $300/mo for straightforward cash-basis books. More complex needs priced based on scope. 3-month minimum.
- Know exactly where your money went every month, with a 6-page briefing and written recommendations
- See cash problems 8 weeks before they hit, with a 13-week projection updated weekly
- Catch expenses creeping before they eat margin, with weekly budget variance analysis
- Track the numbers that actually matter for your business, with custom KPIs
- Get same-day answers when a decision comes up, via your dedicated Slack channel
- Walk through your numbers with your fractional CFO every month
- Save 10-20% on vendors and 50% on recruiting, with member rates
90-day guarantee
Zero risk to start.
If we don't identify at least your first month's fee in savings or opportunities within 90 days, we refund every dollar. No caveats, no conditions.
Built for the gap most fractional CFOs leave
A fractional CFO sized for your business, not theirs.
Most businesses doing $250K to $10M can't justify a traditional fractional CFO at $3,000 to $10,000 a month. They also don't need what comes with it. No M&A advisory. No audit prep. No SOX compliance work.
What they need is someone to make sense of their numbers, see cash problems before they hit, and give them a clear list of what to do about hiring, pricing, and spending. That's the gap we fill. A fractional CFO and the team behind them, packaged for businesses that need the function without the corporate overhead.
$1,500 a month. No fluff. Just the work that drives better decisions.
Who this is for
If any of these sound familiar, we should talk.
Revenue is growing but cash keeps getting tight
You've been surprised by a tax bill, a payroll gap, or a vendor payment you forgot about
You make hiring and pricing decisions on gut feel because nobody gives you the data
You have a bookkeeper but can't answer "where is my money actually going?"
You've been told you need a CFO but can't justify a $200K+ salary
You're a service business doing $250K to $10M in revenue
Not for businesses under $250K in revenue or those looking for tax preparation only
What changes for you
Every month
- You know exactly where your money went and what to do about it
- You see where expenses are trending before they eat your margin
- You know which parts of your business are actually making money
- You get a written action plan with specific next steps
- You walk through the report with your fractional CFO on a call
Every week
- You see cash problems 8 weeks before they hit
- You get an updated cash flow projection every week
- Budget vs. actual variance keeps you on plan
Membership benefits
- Vendor network access
- Reduced global recruiting rates
- Priority consulting waitlist
- Same-day answers via your dedicated Slack channel
- Custom 6-page monthly intelligence report with written analysis
- Financial and non-financial KPI tracking
- 13-week rolling cash flow projection updated weekly
- Budget vs. actuals variance analysis
- Written action plan with recommendations
- Monthly report walkthrough call
On-demand CFO access
When you need more, ask.
Your fractional CFO and analyst are in your Slack channel and on your monthly call. Ask anything. Need a compensation model when you're thinking about a key hire? A sensitivity analysis on price changes? A scenario projection if you take on debt? Send it over. Most asks like these are part of the membership and we fit them into your monthly work.
For bigger one-off projects, like a full re-budget, a fundraising deck, M&A diligence, or a deep operational study, we scope and quote separately so you only pay for what you actually need. No retainer creep. No hour-banking. No "that's outside scope" surprises.
"Before Fulcrum, I knew the practice was growing but I had no real sense of whether we were actually profitable per clinician. They benchmarked our compensation against the industry, showed me exactly where the structure was off, and gave me the confidence to make changes I'd been putting off for two years. Now when I'm thinking about adding a new service line or making a hire, I already know the answer. That's a completely different way to run a business."
Travis Hebert · Owner, Hebert Counseling
Your competitors who track financial and operating metrics together already know when to hire, when to hold cash, and where to put their next dollar. Research shows companies with formal performance management systems achieve 15-25% better financial outcomes. The businesses without a system are guessing. McKinsey
Your Monthly Briefing
Here's what you know every month. Built for operators, not accountants. Delivered by business day 10.
Summary
PG. 01Revenue
Net Margin
Days Runway
Payroll/Rev
Revenue up but margins compressing. Action needed on pricing.
Operational Metrics
PG. 02Non-financial KPIs customized to your industry.
P&L Analysis
PG. 03Revenue grew 12% but COGS grew 18%. Margin compression accelerating.
Cash Flow
PG. 04$47,200 net positive
13-week forward projection
Weeks 8-9 show a tight window. Recommend holding $15K reserve.
Balance Sheet
PG. 05Current Ratio
Debt/Equity
Strong liquidity position. Low leverage. Room for strategic investment.
Recommendations
PG. 06Urgent
Review Q2 pricing. Margins compressed 2.3 points.
This Month
Renegotiate top vendor contract before renewal.
Opportunity
Cash supports a hire in Q3. Build the role spec now.
Clear next steps with owners and priority levels.
This is not a spreadsheet dump. It's a 6-page briefing written in plain language with specific recommendations you can act on this month.
The foundation
Bookkeeping when you need it, done right.
Your books are the raw material. Without clean, timely financials, the CFO function on top falls apart. We meet your books where they already are.
If you bring your own bookkeeper, we work alongside them. If you need bookkeeping done, we handle simple cash-basis in-house. For accrual-basis or complex setups, we coordinate with a trusted partner firm and integrate everything into your monthly reporting.
When we handle the books
- Transaction categorization & reconciliation
- Bank and credit card reconciliation
- Month-end journal entries
- Balance sheet reconciliation
- P&L, balance sheet, and cash flow statements ready every month
When we handle the books: closed by business day 5, report delivered by business day 10.
Customized to your business
We configure your chart of accounts, reporting categories, and KPIs to match your industry and business model. Service businesses, agencies, and professional firms each have different metrics that matter. We build around yours, whether we handle the books or your bookkeeper does.
What's not included
- Tax preparation and filing (available through our vendor network)
- Payroll processing (available through our vendor network)
- Audit preparation, SOX compliance, or M&A advisory (different kind of firm; not what businesses your size need)
How onboarding works
Week 1: quick setup
You grant read-only access to QuickBooks. We handle the rest: reviewing your books, your chart of accounts, and your historical data. We send a short questionnaire about your business model and goals. Your time: about 15 minutes.
Week 2: kickoff call
One 30-minute call to align on priorities. After that, we clean up your books, standardize your chart of accounts, and start building your reporting framework. Your time: 30 minutes.
Weeks 3-4: we build everything
Your custom KPI dashboard, cash flow projections, budget tracking, and reporting template. All configured for your specific business. Your time: zero.
Weeks 5-6: you see the results
Your first full Financial Intelligence report is delivered. We walk through it together and refine anything that needs adjusting. From here, reports land by business day 10 every month.
Your total time over 6 weeks: about 2-3 hours.
"That's a completely different way to run a business."
Travis Hebert · Owner, Hebert Counseling
