I've spent over a decade building and running businesses across logistics, SaaS, professional services, real estate, and manufacturing. I've sat in the founder's seat, made the hard calls, dealt with cash flow crunches, and learned the difference between having numbers and actually understanding them.
The pattern I kept seeing: small business owners had a bookkeeper who recorded transactions, and a CPA who showed up at tax time. But nobody in between. Nobody turning the data into decisions. The P&L sat in a folder. The cash flow was a guess. Hiring and pricing decisions came down to gut feel.
I built Fulcrum to fill that gap. We give you a fractional CFO in your corner with a dedicated analyst behind them. Your reports tell you what's actually happening, and every month you get a clear list of what to do next. All for less than one full-time hire. If you need bookkeeping, we do that too or work with one of our trusted partner firms.
If you've outgrown "check the bank balance" but a $200K full-time CFO doesn't fit your business, that's exactly where we sit. We're the CFO function for companies doing $250K to $10M.
Why Fulcrum exists
Most small businesses operate with a financial blind spot. They have bookkeeping. Transactions get recorded, taxes get filed. But there's a gap between the data and the decisions. That gap costs real money: missed opportunities, slow reactions to cash shortfalls, and growth plans built on gut feel instead of evidence.
Fulcrum exists to close that gap. We combine accurate bookkeeping with genuine financial intelligence: custom reports, cash flow projections, KPI tracking, and strategic analysis. Business owners stop guessing and start making decisions with confidence.
Your dedicated team
Not a call center. Not a rotating cast of freelancers. A small, consistent team that knows your business inside and out.
Your Fractional CFO
Dedicated
Reviews every report, writes recommendations, and connects the numbers to your next move. You get a clear list of what to do, not just data to stare at. Same-day answers in Slack when a real decision lands on your desk.
Your Analyst
Dedicated
Cash flow projections, budget variance, KPI tracking, monthly briefing. The numbers person who catches problems weeks before they become expensive.
Bookkeeping when you need it. If your books need work, we handle simple cash-basis in-house. For accrual or complex setups, we coordinate with a trusted partner firm. The CFO function sits on top either way.
When you join, you'll meet your dedicated team by name. Same people, every month.
How we operate
Books Closed
By business day 5. Every month.
Report Delivered
Analysis, recommendations, action items.
Weekly Updates
Cash flow + budget variance.
Same-Day Answers
Slack. Always reachable.
